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| Motorcycle Industry Magazine began in 1980 as a small, coupon-sized, monthly “shopper”. Since then, the publication has developed into the leading trade publication in the motorcycle industry, serving manufacturers, distributors, and dealers.
ATV-Industry magazine was launched in February of 2002, as the only B2B magazine serving the burgeoning ATV market.
Motorcycle Industry and ATV-Industry maximize reader interest as a result of devoted attention to market trends, product news, industry news, unit sales, and relevant market statistics in unbiased editorial content. |
Motorcycle Industry and ATV-Industry magazines maximize reader interest as a result of devoted attention to market trends, product news, industry news, unit sales, and relevant market statistics in unbiased editorial content. |
Each month, the publications include regular departments like Money Makers, Product Debuts, and Infos and we were the first to introduce content like our Market Watch Survey (a nationwide sample of 220 retailers), free classified advertising, and Hot News Flashes. We consistently gain feedback from our readers and tailor the magazines to suit their needs. With that philosophy in mind, we regularly announce new features (such as our latest Powersports Industry People) and work to focus our efforts on what our audience finds most appealing. Our regular and complete coverage offers more to readers than any other trade publication in the industry.
In 1991 MI was also the first motorcycle trade publication to set itself apart by increasing to tabloid size, offering 45% more space per page.
ATV-I followed in suit with the same larger layout.
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Rick began his publishing career in 1968 with Powerboat
Magazine, as a Local Ad Rep. In 1971 he joined Press Reps of California, a
publisher's advertising sales rep organization. The firm sold ad space for
such publications as Big Bike, Choppers and Dirt Bike magazine,
amongst others not related to the motorcycle industry.
In 1976 Rick found employment with Motorcycle
Product News, as an Ad Sales Rep, eventually becoming the Director of
Advertising Sales. In 1979, after three and a half years and increasing ad sales
to record levels, he asked to be allowed to help direct the editorial product as
well. He was refused.
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Rick Campbell, Editor/Publisher
Rick@MImag.com
or
Rick@ATV-Industry.com
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| For a
short six months, Rick left the industry to become ad director
of the Talent and Booking directory, the entertainment
industry's premier publication. But the motorcycle industry was
in his blood.
In February of 1980, Rick
withdrew $500 from his savings account and flew to Daytona, for
the trade show that used to be held in conjunction with Bike
Week. He had two Xerox copies of rates and a theory for a
proposed "Motorcycle Industry Shopper"... a
penny saver type newspaper. |
In
recent years, Motorcycle Industry magazine has been judged as
the Most Devoted to Motorcycle and Accessory Retailers and Most
Responsive to the Needs of the Industry ... according to the
independent research firm Readex. |
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Over the last twenty-seven years the publication
has evolved to the tabloid sized news journal it is today. It is the only trade
magazine in the industry that has had the same publisher for its entire life.
In recent years, Motorcycle Industry
magazine has been judged as the Most Devoted to Motorcycle and Accessory
Retailers and Most Responsive to the Needs of the Industry...according to the
independent research firm Readex.
Rick relocated his family and business to
Gardnerville, Nevada in July of 1994. He, Kathy (his wife of 25+ years), son
Dennis and daughter Jaclyn enjoy camping, fishing, water gardening, ATV &
Motorcycle riding and travel ... in their "spare" time.
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Lisa refuses to let me take her photo,
thus
the generic version to the left. – Kippy
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Lisa Johnson was born and raised
in Antioch, California. She moved to the Carson Valley in 1990. Lisa attended
a local community college and received an Associates in Accounting, and a
Certificate of Achievement in both Business and Accounting. She is a mom of
one, and a also a recent Grandma of one. Lisa enjoys working in her yard,
sponge painting and spending time with her family.
Lisa
Johnson, Traffic/Accounting Manager
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Megan Vickers was born and
raised in Gardnerville, Nev, though she has spent the last couple years
living in Reno, while attending the University of Nevada, Reno. She has a
bachelor's degree in English Literature and hopes someday to get her
master's degree and teach high school English. Megan's only exposure to the
powersports industry was passengering on her uncle's ATVs around his home as
a child. She never came to love these rides, mainly because she wasn't
allowed to drive them and most of the time, ended up falling off. Currently,
Megan lives with her twin sister and spends her off time catering to her
every whim, while she awaits a kidney transplant.
Megan
Vickers, Assistant Editor
Megan@MImag.com
or
Megan@ATV-Industry.com
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Caroline Carr moved to
Gardnerville, Nevada from Brooklyn, New York in October 2001 for no other
reason but to be in the great company of MI/ATV-I staff. Well, okay,
one other key reason: she really likes motorcycles and ATVs. So, after
finishing her studies in Journalism and Economics at New York University, she
decided to pursue her interest in powersports so she could spend her days
calling people who, she thinks, offer some "really cool" products
and services. Caroline’s free time, which used to consist of hanging out
with friends at crowded restaurants and bars in New York, has been replaced
with driving along deserted, mountain roads and shopping at the local grocery/
department store. And she is very happy with this.
Caroline
Carr, Sales Manager
Caroline@MImag.com
or
Caroline@ATV-Industry.com
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Renée Plain grew up in Martinez, California
and attended University of California, Davis. After graduating in 2004 with
her Bachelor's degree in English and a minor in Communication, she and her
husband, Adam, followed her parents and little brother to northern Nevada.
Renée is excited to work in the powersports industry and genuinely enjoys
meeting and talking with interesting people everyday. She currently lives in
Carson City with her husband and two cats (no babies yet!), and enjoys
spending time with her husband and family, camping, swimming, skiing, reading,
under water basket weaving, and long ATV rides with her dad and little brother
in the Pine Nut Mountains.
Renée
Plain, Advertising Accounts Manager
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Kippy
S. Lanker, Art Director,
Network & Web Administrator
Click
here for my "Production Tips & Tricks"
Kippy@MImag.com
or
Kippy@ATV-Industry.com
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Having lived in northern Nevada
since May, 1995, after graduating from Western Michigan University with two
bachelors degrees (one in Art and the other in Communication), I've been MI/ATV-I's
Art Director since February of 1996. Since I opened my big, fat mouth and
volunteered the fact that I'd taught BASIC programming in high school, spent a
summer programming COBOL between high school and college, then worked on an
AS400 mainframe in my last couple years at WMU, I became the company's Network
and Web Administrator, as well. I grew up 3- & 4-wheeling and snowmobiling
in the Upper Peninsula of Michigan (a true-blooded Yooper) and moved on to
riding on the back of an old Indian for a year overseas when I was 16. Bumming
rides whenever I could with my Ninja-riding buddy in college, I continued on
to riding my own Honda Nighthawk once I moved out to Nevada. Though I wrecked
the Hawk a few years ago, I have high hopes of getting back in the saddle
soon. This time, however, it will likely be an ATV saddle, as I've found
myself more comfortable with four wheels rather than two. Any time not spent
at work often involves offroading in the Sierra Nevada, with my boyfriend,
Jeremy, our dogs, Dante and Britley, and my camera. You may hear rumors that
I'm the company pervert, but don't believe a word of it! (P.S. - Didja hear
the one about...?)
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